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The Secrets of the Subscription Model that Will Make or Break Media
Nearly every publisher is basing their business on subscriptions - and comms experts should know the inside track on how it works
Mar 12
•
Dan Townend
1
A Day in the Life of a Lobby Journalist: What It’s Like Covering UK Politics
Lobby rising star Sophie Huskisson spills the behind-the-scenes tips for pitching to UK political reporters.
Mar 9
•
Steph Spyro
2
The Rest is Podcasts: Why comms professionals need to grasp the biggest growing sector of the media
Podcasts are booming - partly because they are unlike anything else in the mainstream media. Conversational, niche and community-based - but a goldmine…
Mar 5
•
Dan Townend
2
Tips for Academics and Uni Press Officers to Land Science, Health, and Climate Stories
Practical advice for academics and university press officers to get their research noticed by journalists
Mar 2
•
Steph Spyro
3
February 2026
Why PRs Must Wake Up to the Media Industry's Determination to Make Video Work
As The Sun goes over a billion views a month for its video output, comms experts need to engage with the format more than ever.
Feb 26
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Dan Townend
1
Pitching to TV: What Producers Look for from Comms Pros
Matthew Drake explores what TV producers want PR and comms pros to know about the industry.
Feb 23
•
Steph Spyro
3
Fake Experts Scandal: What Is an Acceptable Use of AI in the Media?
ANALYSIS: As the fake expert scandal rumbles on, the real question for the media and PR is what is acceptable use of artificial intelligence and what…
Feb 19
•
Dan Townend
1
1
How to Create a Survey That Journalists Will Actually Cover
What do you need to do to ensure your survey gets coverage in a national newspaper?
Feb 16
•
Steph Spyro
3
Why the Washington Post job cuts should inspire PR experts to aim high for quality comms
Analysis: Top tier publications and broadcasters are cutting staff and it could mean there are more opportunities to target top quality coverage
Feb 10
•
Dan Townend
1
1
Inside Sky News: What It Takes to Turn a Local Story into National Headlines
Shingi Mararike, North of England Correspondent, shares what happens to a story once he pitches it at Sky New
Feb 9
•
Steph Spyro
1
Local media is making a recovery - and PR is missing out if it doesn't connect with the regions
Analysis: Regional publications and broadcasters are seeing a recovery - new titles, millions coming to websites and digital subscriptions
Feb 5
•
Dan Townend
3
1
The Ultimate Guide to Meeting Journalists For Coffee or Lunch
This is a practical guide with tips for what comms pros can do before, during and after meeting a journalist face to face.
Feb 2
•
Steph Spyro
5
1
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