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9 Things Journalists Notice First in an Email Pitch
A real-time breakdown of how your pitch gets judged
Apr 13
•
Steph Spyro
4
1
FOI Requests Face Crackdown: What Comms Pros Need To Do Now
Tony Blair brought in freedom of information requests but more than 20 years later Sir Keir Starmer’s government may be about to restrict data inquiries
Apr 9
•
Dan Townend
2
The Shift from Pageviews to Value: How Newsrooms Are Redefining Success
Why Journalism Is Moving Beyond Clicks... and What PR Pros Must Do Next.
Apr 7
•
Steph Spyro
3
What every comms pro needs to know about where the UK's politicians get their news
The social media sites, podcasts and newsletters that MPs and other movers and shakers engage with
Apr 2
•
Dan Townend
3
March 2026
10 tips for mastering how to follow-up on pitches to journalists
How to/not to follow-up on pitches to journalists
Mar 30
•
Steph Spyro
2
6 Top Tips PRs Can Use to Secure Better Coverage via Freelance Journalists
News agencies and freelancers may have lost out in the changing media world but there are still lots of opportunities for comms experts to work with…
Mar 26
•
Dan Townend
How AI and Google Traffic Changes Are Reshaping Journalism in 2026
Press Gazette's UK editor Charlotte Tobitt dives into the forces reshaping journalism right now.
Mar 23
•
Steph Spyro
1
BBC v the locals: Gloves are off as regional media fights for survival
Everything comms pros need to know in a big week for local publishers in the battle to thrive against Big Brother BBC.
Mar 19
•
Dan Townend
2
How Freedom of Information Act Requests Can Help Comms Pros Land Strong Stories
Freedom of Information Act requests remain one of the most powerful tools for uncovering fresh data and creating original news stories.
Mar 16
•
Steph Spyro
2
The Secrets of the Subscription Model that Will Make or Break Media
Nearly every publisher is basing their business on subscriptions - and comms experts should know the inside track on how it works
Mar 12
•
Dan Townend
3
A Day in the Life of a Lobby Journalist: What It’s Like Covering UK Politics
Lobby rising star Sophie Huskisson spills the behind-the-scenes tips for pitching to UK political reporters.
Mar 9
•
Steph Spyro
2
The Rest is Podcasts: Why comms professionals need to grasp the biggest growing sector of the media
Podcasts are booming - partly because they are unlike anything else in the mainstream media. Conversational, niche and community-based - but a goldmine…
Mar 5
•
Dan Townend
3
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