What Comms Pros Needs to Know to Get Coverage Despite President Trump's War in Iran
Events in the Middle East are dominating the news agenda - but don't despair
The media landscape is changing at pace – and keeping up with the latest developments and moves will give every comms expert an advantage over their rivals. Every week take a look at the media business from mainstream and ‘legacy’ media to cutting edge tech and the latest trends and developments – and how you can use that know-how.
It’s impossible to escape from what is happening in Iran and across the Middle East.
Scary and depressing, it’s getting blanket coverage across the airwaves, the press and (to a lesser extent) social media.
The war itself and the potential consequences and long-term effects are rightly at the top of the news agenda and are likely to be there for some time.
But without being flippant, if you’re a PR trying to get coverage for your client, charity or business, the war is bad news in other ways. It feels it has got ten times harder to get a look in against the very serious news that’s dominating.
So as the war in Iran drags into its second month, here’s a media insider’s view on what you can do to make sure you have a fighting chance of getting what you want into the media.
