The Secrets of the Subscription Model that Will Make or Break Media
Nearly every publisher is basing their business on subscriptions - and comms experts should know the inside track on how it works
The media landscape is changing at pace – and keeping up with the latest developments and moves will give every comms expert an advantage over their rivals. Every week we will take a look at the media business from mainstream and ‘legacy’ media to cutting edge tech and the latest trends and developments – and how you can use that know-how.
I have a bit of an addiction. I’ve done a count up and I’ll be honest. It’s pretty ugly.
The Economist, The Times, The Telegraph, The Atlantic, The Athletic, Bloomsberg, The Spectator, Unherd, Mailonline. And that’s just the ones I pay for (and don’t even get me started on cable TV).
Subscriptions to a publication are a relatively new phenomenon. In the not too distant past, the only significant subscription model was US local papers, with the traditional paper boy hurling a rolled-up copy of a paper on to a front lawn like in the movies.
Now it is the fundamental game in town – and today I want to give you a deep dive into the world of subs.
