6 Top Tips PRs Can Use to Secure Better Coverage via Freelance Journalists
News agencies and freelancers may have lost out in the changing media world but there are still lots of opportunities for comms experts to work with them.
The media landscape is changing at pace – and keeping up with the latest developments and moves will give every comms expert an advantage over their rivals. Every week we will take a look at the media business from mainstream and ‘legacy’ media to cutting edge tech and the latest trends and developments – and how you can use that know-how.
There was an interesting difference of opinion at the Society of Editors Future of News Conference last week between the bosses of two of the most influential and oldest names in journalism.
PA Media editor-in-chief Jack Lefley and his counterpart at Reuters Alessandra Galloni had very different takes on the role AI should play in creating the news. (My very simplistic interpretation is that Lefley is a purist and thinks that humans should do the reporting for everything that his organisation puts out, while Galloni is more liberal on using AI even in frontline reporting so that journalists can be freed up to meet people and get scoops).
The use of AI with both its fantastic possibilities and difficult drawbacks is an issue we have discussed on Off the Record in the past and undoubtedly will again.
But with two agency giants holding court at the Society of Editors, I wanted today to discuss the state of freelance and agency journalism – and most importantly how comms pros and PRs can use them to their own advantage.
